My makeup collection has grown a lot in the last few years, especially since I started my job at Benefit! Make up is a very personal thing and building a collection takes time, but these are just a few of my recommendations on how to get started building a makeup collection of products that you will love.
Start With a Budget Friendly Option
Unless you are 100% certain that you only want to shop high end, I would suggest starting with lower priced brands until you know the kind of products you like. This will help you to know where you personally want to spend more. For example, there is no point spending £39 on a red Tom Ford lipstick to discover that actually you’re more of a neutral lip person. Brands like NYX have some great products at affordable prices. Personally I find that products like lip pencils, eye pencils and setting sprays I can find what I need in drugstore products. However I do like to splurge on bronzer, brows and foundation, as I find the high end colour ranges and product formulas work better for me.
Ask for advice
This is something I wish I had done when I was starting to become interested makeup. I know that approaching a makeup counter and asking for help can be intimidating at times, but beauty assistants are there to help and it could save you a lot of time and money when trying to build a wearable makeup collection. Most counters will do complimentary makeovers, or the price will be redeemable against their products, so this is a great way to try out shades or products you are uncertain about. I would definitely recommend getting colour matched to your perfect foundation shades. With a few perfect colour matches you can use services such as findation to find your ideal shades in nearly every foundation.
Take Advantage of Loyalty Schemes
Most places now have a loyalty scheme, but in my opinion Boots is the best ( though I may be slightly biased as I work inside a Boots!). You collect the most points per pound, they have frequent extra points days and they send you vouchers by post and on their app for you to boost your points. You do have to save your points for the full price of the item you are buying, but I like that as it feels like more of a treat. Other places like Debenhams and Superdrug do loyalty schemes as well, so it is worth signing up to them. I would suggest you also pick one place and try to mainly buy from there in order to help you save up those points quickly.
A lot of brands will have offers when you sign up to their website newsletters, most have at least a 10% off code for your first order. A few I have found include Bobbi Brown (15% off), Giorgio Armani Beauty (10% off), Lancome (10% off), Colourpop ($5 off) and Tarte (10$ off).
As well as having their loyalty schemes, places like Boots and Debenhams often have special offer days such as 10% off beauty or £5/10 worth of points when you spend a certain amount. These are great offers to take advantage of when building a makeup collection, as it helps you get the most for your money !
Do Your Research
Before I buy anything I like to do my research on it. I try and find reviews from Bloggers or Youtubers who have a similar skin tone or skin type to myself, so I can have a better idea if the product will work for me or not. It may take a few pages of scrolling but it is a lot more helpful to find a review from someone that is similar to you. If someone says they have very oily skin in a foundation review then I know that their thoughts on the product aren’t necessarily going to apply to me. There have definitely been some products I regret buying as I didn’t read any reviews for my skin type before purchasing and the product really didn’t work for me (Hourglass stick foundation I’m looking at you).
Don’t Forget The Tools
There is no point having all these amazing products if you don’t have the tools to use them properly! Morphe is great for affordable brushes, especially eye shadow brushes. Real Techniques brushes are also great, you can get good value sets of them as well. My staple brushes would be:
- Foundation brush – my favourite is the Morphe M439
- Blusher / bronzer brush – I love the Real Techniques ones
- Powder brush – Larger brush for a light, even coverage of powder
- Flat shadow brush – something dense to pack shadow on the lid
- Fluffy blending brush – a must have for any eye look
- Highlight brush – a fan brush will give a more subtle diffused glow, a denser brush like the Morphe M510 will give a more blinding highlight
- Makeup Sponge – There’s so many to choose from now, but I like the original beauty blender or the Real Techniques sponge.
I hope you enjoyed my makeup collection tips! Let me know if you would like to see similar posts in the future, perhaps a whole beginner’s makeup series?